VyMetric Intelligence

The Fit
Report

Industry intelligence on fashion returns, body data technology, and the $850 billion problem that fit can solve.

$849.9B

U.S. Returns 2025 · NRF

19.3%

Online Apparel Return Rate

30 to 40%

Returns Driven by Fit Issues

8 Articles

Published This Year

Featured · Latest Research

NEW

How VyMetric's AI stays accurate as the body changes: three body silhouettes showing weight loss, muscle growth, and weight gain, alongside an AI head and analytics dashboard

AI · Engineering · Biometric ID

How VyMetric's AI Stays Accurate When Your Body Changes

Three jobs, one engine: extracting 240+ measurements from a scan, matching them to every brand, and recalculating accurately when weight or shape changes, without requiring a re-scan.

May 2026 · 8 min read · Engineering

All Articles

VyMetric Virtual Try-On: a shopper with golden-ratio measurement overlays previewing AR clothing on a smartphone

AR · Engagement · Brand Integration

The FitReport

How VyMetric's AI Stays Accurate When Your Body Changes

All Articles

Virtual Try-On & AR: The Engagement Layer Brands Have Been Looking For

Size Recommendations as a Service: The Case for a Scalable Fit API

Custom Apparel & Made-to-Measure: When Fit Becomes a Data Problem

$849.9B in Returns: NRF 2025 Data

Why $850B in Returns is Not a Shipping Problem

What Does It Mean to Own Your Own Biometric Data?

The Golden Ratio is Not a Design Gimmick. It's a Measurement System

The Fit
Report